We've seen MANY collaborations between brands, artists even games and Motorsports these past years. 2023 might have been the most eventful year for collabs with F1 naming A$AP Rocky as their Creative Director, all the Las Vegas Grand Prix collaborations, F1 x H&M, Rhude x Lamborghini...
I have a few ideas of what could happen next, some of these collaborations are more plausible than others, maybe it's just me manifesting for it to happen but let's see what the future holds.
1.Grand Theft Auto 6 x Vetements (or GCDS)
Last year (and in 2022) we saw the collaboration between Dior x Gran Turismo 7 which was absolutely GORGEOUS (I still dream of wearing that racesuit one day, and driving that car)
We also saw the collaboration between Need for Speed and Namilia, which was interesting to say the least.
So there's FOR SURE going to be one or multiple collaborations for the launch of GTA 6 and my bet is on Vetements or GCDS. It will most likely be something very streetwear, a bit "WTF-y" and extravagant. The collab will have clothes available in the game but also a real capsule collection coming out.
Past collaborations from GCDS include Hello Kitty, Barilla (yes the pasta), Renault Italia...).
Past collaborations from Vetements include Carhartt, Levi's, Eastpak, Champion, Kawasaki, Juicy Couture...
2.Supreme x F1
For my second guess I would pick Supreme and Formula 1, maybe for the Las Vegas Grand Prix. Supreme is no stranger to brand collaborations and has collaborated with MANY different brands in the past (Louis Vuitton, Rimowa, Lacoste and recently with Ducati) and has many pieces inspired from Motorsports.
Supreme was just bought by EssilorLuxottica for 1.5 billion dollars so signing up a big brand collaboration would make sense to continue to build the brand's equity. Personally, I think it would be a match made in heaven after last year's collaboration between F1, Puma and A$AP Rocky that turned out to be a big flop in my humble opinion.
3.Quadrant x Rhude
Moving on to collaborations that are less likely to happen but would be AMAZING: Lando Norris' brand Quadrant x Rhude!
I don't think it's impossible, even though Rhude has collaborated with major brands like Lamborghini, they did a collaboration with McLaren which means that they already know Lando.
They are both young brands (Rhude was founded in 2015 and Quadrant in 2020) but are already quite big (Quadrant has 400k followers on Instagram, Rhude is at over 500k followers). They have different target audiences and together they would appeal to a wide spectrum of streetwear, e-sport and Motorsport lovers.
Enchanté x New Balance (or Axel Arigato)
Last but not least, I'm expecting a collab between Daniel Ricciardo's brand Enchanté and New Balance or Axel Arigato. Daniel's brand is quite well-known as well with other 100k followers on Instagram, he's currently offering apparel and accessories but no footwear.
New Balance has done many collaborations in the past (like Aimé Leon Dore or Miu Miu), for them (or Axel Arigato) it would be a great way to tap into a different customer base and for Enchanté it would reinforce its posture as a fashion brand and not just merch from Daniel Ricciardo.
I'm quite excited to see what the rest of 2024 will bring for fashion and Motorsport, any predictions on your end?
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